BSLT
Category
Spec Commercial
While tasked with A/B testing Luma and Runway agents, I created a :15 sec spot for the BSLT running shoe to test how each agent performed. Luma was the clear winner. I created a skill specifically for this project, but one that could be repurposed for just about any product. Images were generated in Nano Banana Pro and 2.1. Video was animated in Seedance 2.5. Music and voiceovers in ElevenLabs, all working with the agent. Followed by a quick edit in Premiere.
To start, I created a moodboard comprising running shoes in a style and colorway of a similar ilk.
I then created a second moodboard combining vibe and camera angles.
I used characters with athletic builds from a previous project.
similar work
Qualia
After experimenting with wardrobes, I created keyframes.
Takeaways
While I prefer a more customizable node-based workflow, I was surprised by how quickly this came together, and impressed by the fidelity. The main challenge I came across was motion in the animation. Despite prompting for fast-moving action, outputs were in slow motion. But few iterations were needed to achieve the motion, pacing, and overall fidelity I was aiming for. And while I would prefer using a voice changer and non-AI music, the tools at hand did a fine job for what was needed.
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